Chinese is entering Europe.The replacement of batteries at the station is just the beginning
The Chinese enter Europe.Nio, a young, but extremely ambitious automotive company from the Middle Kingdom, begins expansion, taking the first steps in Norway.Ace in the sleeve can even be the replacement of batteries instead of charging them on the route.
Taking the first step in Norway is a thoughtful solution.Elsewhere, drivers would accept a Chinese electric car with open arms (a company aspiring to compete with Tesla), if not in a rich country, where more than half of the cars leaving the living room are electricity vehicles?Not without significance is probably the fact that the State Norges Bank has invested in a Chinese brand.In the end, it puts much more than the "pure" image of vehicles on something.
Europe is a specific market that requires an individual approach.That is why the design center is operating in Germany, and Marius Hayler will be responsible for the activities of the Norwegian market, who was previously responsible for sales in Jaguar and Land Rover.So he is not an amateur.
The amateur is also not alone.Although it was created in 2014, in April this year it could boast of selling a 100,000 vehicle.The company also immediately began to compete in the E -formula, electric cars, where Nelson Piquet Jr.He took the championship.In 2017, EP9, a supercar with 1360 km, broke the record on the Nürburgring track in the electric vehicle category (although after a while he lost the title to Volkswagen).
But what about an ordinary customer?
The online sales strategy has proven itself in China, but Hui Zhang, the deputy director of the brand in Europe, noticed in an interview with the English magazine "Autocar" that "two -thirds of customers from Europe will not buy a car without a test driving".Therefore, a living room will be built in Oslo, which in addition to selling cars is to be a meeting place - just like.Audi or Volkswagen points in Warsaw.Marius Hayler during a press conference could not stop repeating that the cars are "high quality" and "premium".
However, he has an ace in a sleeve that is impressive without marketing tricks.Instead of relying on the charger network on the route.Even in the first quarter of this year, the brand boasted that such a procedure was performed 2 million (!) And one of the drivers was responsible for 650 of them.The whole operation lasts as much as traditional refueling.Just park in the right place, and the rest is done by the rest.Such ideas appeared in Tesla, but ultimately the Chinese are in this field.
See what battery replacement looks like:
Their plan is ambitious-this year, SUVs called ES8 are to appear on the roads, which have a 100 kWh battery and can travel up to 500 km on one charge.Later, the sedan ET7 will appear in the offer.In addition to the electric drive, it is distinguished by the systems of "independent" driving.Just look at its sensors placed just above the glass.If all this sounds great, it is not yet known whether it will not affect legal restrictions, which has already happened to several companies in Europe.Even Tesla's autopilot - contrary to the name - is only a driver support system, not a completely autonomous system.
